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20 Luxury Brand Cars That Depreciate The Fastest


20 Luxury Brand Cars That Depreciate The Fastest


Why Fancy Cars Lose Value Faster Than You’d Think

Luxury cars feel luxurious from the driver's seat, but unfortunately resale value can be a different story. Expensive price tags, frequent tech refresh rates and high maintenance costs are causing even the snazziest models to depreciate faster. If you're in the market for a new vehicle, keep this list in mind before you buy.

a black car parked next to another carDiego Damato on Unsplash

1. BMW 7 Series 

The BMW 7 Series is loaded with technology and comfort. However, newer models become outdated quickly. You’ll love driving one, but be prepared for large depreciation when you first purchase it.

File:BMW 7 SERIES (G70) China (5).jpgDinkun Chen on Wikimedia

2. Mercedes-Benz S-Class 

The S-Class is one of the most luxurious vehicles out there. However, it depreciates rapidly. As newer tech becomes available, features in the S-Class become obsolete. Then you have high repair costs that scare buyers.

File:MERCEDES-BENZ S-CLASS (V222) China (2).jpgDinkun Chen on Wikimedia

3. Audi A8 

The Audi A8 is incredibly handsome with tons of features. But, its depreciation is swift. Vehicles don’t get dirty in dirt cheaply either. With a sleek design, Audi A8’s mix in with the newer models too easily.

File:2018 Audi A8 50 TDi Quattro Automatic 3.0.jpgVauxford on Wikimedia

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4. Maserati Ghibli

Lots of people want the Ferrari-inspired looks and sound of the Ghibli. But it depreciates very quickly after purchase. The Ghibli isn’t seen as the most reliable and has a sparse dealer network. Don’t buy one new unless you’re prepared for the value to drop.

File:Maserati Ghibli Würgauer Bergrennen 2022-20220911-RM-114836.jpgErmell on Wikimedia

5. Jaguar XJ

Style and comfort abound with the Jaguar XJ. However, you’ll take a massive depreciation hit on your new SUV. Some buyers still hold on to perceptions of Jag’s reliability.

File:Jaguar XJ Series II Coupé 5,3 V12.JPGThomas doerfer on Wikimedia

6. Cadillac CT6 

General Motors wanted the CT6 to take on Europe’s luxury sedans. But few cared once it left Cadillac’s showroom. Cadillacs also don’t have the brand value overseas. Depreciation accelerates after you drive it off the lot.

File:Cadillac CT6 facelift 001.jpgJengtingchen on Wikimedia

7. BMW 5 Series 

The 5 Series may be one of the best all-around luxury sedans. But they are everywhere and constantly being updated. High volume of used vehicles meeting ever increasing supply of new lower used prices.

File:BMW 5 SERIES LWB SEDAN (BMW G38) China (45).jpgDinkun Chen on Wikimedia

8. Mercedes-Benz E-Class 

Mercedes sells hundreds of thousands of E-Class sedans each year. When you have that kind of volume, you’re going to see higher depreciation. High availability of used models lets shoppers pick picky.

File:Mercedes-Benz W213 Facelift IMG 5257.jpgAlexander Migl on Wikimedia

9. Audi A6 

Driving an Audi A6 is a nice mix of comfort and performance. But it won’t stand out enough to avoid large depreciation. Also, with how often Audi introduces new tech, older models get boring quickly.

File:Audi A6 C9 IAA 2025 DSC 1920.jpgAlexander-93 on Wikimedia

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10. Lexus LS 

The Lexus LS is built to perfection and should last you a lifetime. But even luxury sedans aren’t immune to sharp resale value drops. It seems as if demand for luxury sedans is dwindling.

File:LEXUS LS 350 (10).jpgDinkun Chen on Wikimedia

11. Porsche Panamera 

The Panamera drives as good as it looks. But some people just don’t understand its styling. Dislike for the car’s design transfers over to the used market. Less demand means higher depreciation.

File:Porsche 972 Turbo E-Hybrid IMG 0445.jpgAlexander-93 on Wikimedia

12. Infiniti Q70 

The Infiniti Q70 flies way under the radar as Nissan’s flagship large sedan. And that may be the problem. When a brand doesn’t have momentum, it doesn’t hold value as well.

File:Infiniti Q70 (47124700362).jpgDennis Elzinga on Wikimedia

13. BMW 8 Series Gran Coupe 

This stunning car is nice while it’s under warranty. But depreciation on luxury coupe and 4-door coupes are rapid. Once drivers turn in the keys, supply outpaces demand.

File:BMW 8 Series Gran Coupé (G16) at BMW Welt.jpgNaBUru38 on Wikimedia

14. Mercedes-Benz CLS 

Mercedes pioneered the luxury 4-door coupe with the CLS. But the rest of the market has caught up and moved on. As more vehicles enter the market, original CLS models won’t stand out as much.

File:MERCEDES-BENZ CLS-CLASS (C218) China.jpgDinkun Chen on Wikimedia

15. Audi A7 

The Audi A7 combines elements of hatchbacks and sedans while avoiding the drawbacks of both. Yet it still depreciates because buyers don’t see the value over an Audi A6. The only thing that could make it more popular than the A6 would be a price reduction.

File:2018 Audi A7 S Line 40 TDi S-A 2.0.jpgVauxford on Wikimedia

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16. Genesis G90 

The Genesis G90 might just give you the best bang for your buck in its class. But not many people know the brand yet. You may find buyers hesitate when it comes time to pay top dollar for a luxury brand they’ve never heard of.

File:Genesis G90 II 001.jpgJustAnotherCarDesigner on Wikimedia

17. Maserati Quattroporte 

The Quattroporte exudes presence and outright drama. But high ownership costs take the fun out of driving it after a few years. Depreciation also speeds up after the factory warranty expires.

File:MASERATI QUATTROPORTE VI China.jpgDinkun Chen on Wikimedia

18. Jaguar XF

Sporty elegance defines the Jaguar XF. But so do BMW, Mercedes, and Audi vehicles in its class. Jaguar will often play second fiddle to Germany at this price range, causing depreciation.

File:Jaguar XF (X260) Sportbrake Facelift IMG 8892.jpgAlexander-93 on Wikimedia

19. BMW X6 

The swoopy design of the X6 is subjective. You’ll either love it or hate it. But that polarizing style won’t age well in the used market. Few people will want your BMW X6 once the trend fades.

File:2009 BMW X6 xDrive35i.jpgIFCAR on Wikimedia

20. Mercedes-Benz GLE Coupe 

This thing looks cool, but fancy coupe utilities come and go. The flashy styling won’t be as popular in a few years. When automobiles of the same body style change, values drop.

File:Mercedes-Benz C174 350 4Matic DSC 8536.jpgAlexander Migl on Wikimedia