Trusted Companies And Smarter Rental Choices
Choosing a rental car is rarely as simple as picking the first option at the counter. Some companies have built reputations for reliability and service, while others tempt with low prices that hide costly surprises. The decisions made here shape comfort, convenience, and peace of mind. This list brings together respected rental brands and highlights important factors every renter should consider, ensuring each choice is made with confidence. Let’s start with the best companies out there.
1. Enterprise Rent-A-Car
Seven cars were all that Enterprise started with in 1957. It expanded into a top rental provider with around 9,500 locations. Customers consistently praise its fair pricing and friendly service, and its “We’ll pick you up” service created a competitive advantage in the market.
Tim Sheerman-Chase on Wikimedia
2. Hertz
Hertz began in 1918 and famously rented out Ford Model Ts in its early days. By owning Dollar and Thrifty, Hertz expands its market reach. With over 11,000 locations across 160 countries, it remains one of the most recognizable names in rentals.
3. Avis
Present in more than 165 countries, Avis serves millions of travelers worldwide. Founded at an airport in 1946, the company is well known for its Avis Preferred loyalty program and for its legendary “We Try Harder” slogan.
4. Budget
Affordability is at the heart of Budget, a brand with more than 3,000 global locations. Its very name was inspired by a mission to support cost-conscious renters. Airline partnerships enhance its appeal, and the option of moving trucks broadens its service versatility.
5. Sixt Rent A Car
Founded in Germany in 1912, Sixt is among the oldest rental companies. The brand began with a Mercedes-Benz and is now known for offering high-end cars, including BMW. Bold orange branding sets it apart in airports, and it operates across 110 countries.
6. National Car Rental
Business travelers often prefer National for its premium service and efficiency. Owned by Enterprise Holdings, the brand pioneered the innovative rental “aisle,” where customers freely select their cars. Its Emerald Club loyalty program makes skipping the counter possible.
7. Alamo
Families and leisure travelers often choose Alamo, a brand popular for its vacation-travel focus. In 1974, it introduced unlimited mileage. The company also pioneered self-serve kiosks that speed up the rental process. Backed by Enterprise Holdings, it’s also known for colorful branding.
Atomic Taco from Seattle, WA, USA on Wikimedia
8. Dollar Car Rental
Dollar was launched in 1965 and originally focused on value-conscious families. Today, it runs more than 570 locations worldwide. Known for affordable rentals, it remains popular with leisure travelers. Owned by Hertz, Dollar often partners with travel packages and gives discounts.
Atomic Taco from Seattle, WA, USA on Wikimedia
9. Thrifty Car Rental
Since 1958, Thrifty has grown into a global name with over 1,000 locations, positioned as a low-cost alternative for budget travelers. Now part of Hertz, Thrifty often shares fleets and facilities with Dollar, which means more availability for customers.
Photograph by Mike Peel (www.mikepeel.net). on Wikimedia
10. Payless Car Rental
Payless holds a reputation as one of the most affordable. Enjoying strong backing from Avis Budget Group, it often bundles attractive deals with travel agencies and online platforms. Launched in 1971, it expanded into international markets with over 120 worldwide locations.
'Expect a delay': Austin airport car rental concerns ahead of eclipse by KXAN
Knowing the best brands is not enough. There are many things to look out for when choosing a rental company. Here are some of them.
1. Hidden Fees
A rental that looks cheap can quickly double in price once hidden charges appear. Fees like airport taxes or fuel surcharges pile up fast. Even GPS units or toll devices can carry extra fees, while some companies penalize early returns.
2. Mileage Restrictions
Unlimited mileage isn’t always included with your rental. Some contracts limit you to 100–200 miles per day, and exceeding that can cost up to $0.50 a mile. Road-trippers often discover restrictions when crossing multiple states. High-end cars are more prone to limits.
3. Fuel Policies
“Full-to-full” usually offers the best deal: you refill before returning. Pre-purchase fuel plans often charge far more than local gas stations, and some firms add fees if the tank isn’t absolutely full. Return a car half-empty, and you may pay inflated per-gallon rates.
4. Insurance Coverage
Rental desks often push pricey insurance add-ons, yet many travelers already have protection through credit cards or personal auto policies. Declining coverage can save $10–$30 a day. In Europe, basic insurance is typically included, unlike in the U.S.
5. Vehicle Condition
Dents, scratches, or even windshield chips can lead to costly disputes if not documented. Snapping photos and videos at pickup and drop-off protects you. While some companies log car condition through apps, not every renter checks carefully.
6. Location Surcharges
Renting directly from an airport might be convenient, but it often comes with 10–30% in added fees. Off-airport branches usually save money, even if a shuttle ride there takes more time. Also, city centers may tax more than suburban locations.
7. Age Restrictions
Young drivers face some of the steepest extra costs in car rentals. Under-25 surcharges can add $20–$40 daily in the U.S., while certain countries ban rentals under 21 entirely. Luxury cars may require drivers to be 30+.
8. Cross-Border Rules
Crossing borders without permission can turn a rental into a costly mistake. Contracts often forbid international travel, and breaking the rule can void insurance and trigger steep fines. Even within the EU, not all companies allow travel between neighboring countries.
9. Payment Requirements
Credit cards remain the standard for securing rentals, and they should be in the driver’s name. Debit cards may be accepted but often require proof of return travel and extra ID. Prepaid cards are rarely allowed, while luxury rentals sometimes demand two cards.
10. Deposit Holds
Expect a temporary deposit hold when renting a car, often ranging from $200–$500. High-end or specialty vehicles can exceed $1,000. While some companies release holds quickly, others may take up to 14 business days to release them.
