Fashion On Four Wheels
Car designers and fashion houses share the same obsession—style that turns heads. So when the two worlds collide, the results are hard to ignore. Suddenly, dashboards wear designer badges and cars look more at home at fashion week than on the highway. Some collaborations make sense while others feel like bold experiments nobody saw coming. Either way, each partnership leaves a mark on both industries. So, here are 20 times automakers and fashion brands teamed up to create rolling statements.
1. Fiat X Gucci (2011)
The Fiat 500 by Gucci turned heads at New York Fashion Week 2011, blending Italian design and fashion heritage. Created by Frida Giannini with Fiat’s Centro Stile, it honored Italy’s unification and Gucci’s 90th year. Its signature green-red-green stripes, Gucci badging, and luxe interiors turned the compact car into a rolling fashion icon.
2. Mini X Paul Smith (1998)
Fashion designer Paul Smith brought his signature runway aesthetic to the road, converting the classic Mini with stripes inspired by his clothing collections. The 1,800 limited-edition vehicles showcased his vision through custom "Paul Smith Blue" paint and a whimsically unexpected citrus green glovebox.
3. Mercedes-Benz X Moncler (2023)
When Mercedes-Benz joined forces with Moncler in 2023, the result was the unforgettable Project Mondo G—a puffer-inspired reimagining of the iconic G-Class. Wrapped in Moncler’s quilted aesthetic with an exaggerated zipper roof, it debuted at London Fashion Week.
4. Maserati X Ermenegildo Zegna (2014)
In 2014, Maserati and Ermenegildo Zegna fused performance with sophistication in the Quattroporte Ermenegildo Zegna Limited Edition. Only 100 units were crafted, featuring interiors lined with exclusive Zegna silk and refined leather. Plus, each car came with a bespoke Zegna Owner’s Collection.
2014 Maserati Quattroporte Ermenegildo Zegna Edition - Walkaround 2013 LA Auto Show by AutoMotoTube
5. BMW X Louis Vuitton (2014)
BMW and Louis Vuitton united innovation and elegance through a bespoke luggage collection for the BMW i8. Crafted from carbon fiber, the set included travel bags, a business case, and a garment bag—all designed to fit seamlessly within the i8’s interior.
BMW i8 meets Louis Vuitton in Turin by Tobevents
6. Hyundai X Thom Browne (2021)
Hyundai’s luxury brand Genesis partnered with Thom Browne to create a G80 that redefined automotive elegance. Browne’s signature tricolor stripes, meticulous embroidery, and metallic interior details converted the sedan into a wearable piece of art.
2021 Genesis G80 Review - It's a Super Stunning Luxury Sedan by Everyday Reviews
7. Ford X Eddie Bauer (1991)
The 1991 Ford X Eddie Bauer Explorer revolutionized automotive marketing by merging luxury SUVs with outdoor lifestyle branding. This strategic fusion manifested in distinctive two-tone paint schemes and adventure-themed interior trim—creating a new premium-utility segment.
1991 Ford Explorer 4x4 - Eddie Bauer - Low Miles - For Sale by TMCR LLC - TEXAS DIESEL 4X4
8. Lamborghini X Versace (2006)
Starting with Versace's signature Greek key pattern as inspiration, this 2006 collaboration transformed fashion DNA into automotive art. The distinctive motif flowed seamlessly across the Murciélago LP640's seats and doors, while matching Versace luggage sets completed the lifestyle statement.
1 of 20 Versace Edition Lambo Murcielago SCREAMING V12 Sounds!! by TFJJ
9. BMW X Kith (2025)
The creative collaboration between BMW and streetwear powerhouse Kith yielded a meticulously crafted vision for 2025: a limited-edition XM SUV. This exclusive 150-unit release translates their shared design language through distinctive exterior branding elements.
The 2025 BMW XM Kith Edition – Power Meets Iconic Style by OTTO'S BMW
10. Jaguar X Thomas Pink (2014)
Jaguar teamed up with Thomas Pink to celebrate British craftsmanship through style and speed. The collaboration introduced a limited-edition F-TYPE–inspired shirt and in-store events uniting enthusiasts of both brands. It was a refined meeting of tailoring precision and automotive passion under one heritage-driven vision.
11. Toyota X UNDERCOVER (2023)
In 2023, Toyota collaborated with UNDERCOVER’s Jun Takahashi to reinvent the Aygo X for Paris Fashion Week. Limited to 5,000 units, the crossover blended functionality with streetwear flair, featuring Takahashi’s signature graphics and color contrasts.
2023 Toyota Aygo X 'Undercover Edition' 1st Impressions by CarsofGlasgow
12. Citroën X Elle (2018)
Citroën joined forces with Elle magazine to create a chic special edition of the C3. Designed for trend-savvy drivers, it featured subtle pink accents, Elle badging, and branded interior details. The collaboration infused everyday mobility with Parisian flair.
13. Rolls-Royce X Hermès (2021)
Rolls-Royce and Hermès united their craftsmanship to create a one-of-a-kind Phantom for an exclusive client. Hermès artisans hand-stitched exquisite leather throughout the cabin, while the exterior drew inspiration from Japanese Oribe ceramics.
From Drake to Hermès, the Ultimate Luxury Car | Behind the HYPE: Rolls Royce Phantom by HYPEBEAST
14. Fiat X Armani / Bvlgari / Kartell (2020)
Fiat partnered with Armani, Bvlgari, and Kartell to reimagine the electric 500e through three distinct creative lenses. Armani’s version featured fabric-like laser etching, Bvlgari’s dazzled with gemstone-inspired interiors, and Kartell embraced sustainable materials.
Stacy Sheff from Los Angeles, USA on Wikimedia
15. Bugatti X Hermès (2019)
The Bugatti Chiron Hermès Edition (2019) is one of the rarest and most exclusive hypercars ever created. Commissioned by real estate mogul Manny Khoshbin, this one-off masterpiece took several years to design and complete.
The Hermes Bugatti is Finally Here! by Manny Khoshbin
16. Peugeot X Lacoste (1984)
Based on the iconic 205 hatchback, this collaboration featured pastel white paintwork, dark green accents, and three signature crocodile logos as nods to Lacoste’s heritage. Though modest in power, the 205 Lacoste stood out for its fashion-meets-function concept.
1985 Peugeot 205 Lacoste by Iconic Auctioneers
17. Mercedes-Benz X Giorgio Armani (2004)
The Mercedes-Benz CLK 500 Cabriolet Giorgio Armani (2004) was the result of a collaboration between Mercedes-Benz and Giorgio Armani. This special edition featured exclusive Armani-designed interior and exterior elements, with the interior crafted using high-quality leather and suede in Armani’s signature colors.
18. Porsche X Daniel Arsham (2020)
Blurring the line between art and engineering, the Daniel Arsham x Porsche 930A (2020) reimagined the classic 911 through the artist’s eroded, time-worn lens. This drivable sculpture featured logos of Arsham’s collaborators—including Apple, Dior, and Rimowa—across its body.
Porsche Presents Daniel Arsham's 'Crystal Eroded Porsche 911 (992) by Clifton Cinematics
19. Mercedes-Benz X Virgil Abloh (2020)
The Mercedes-Benz x Virgil Abloh “Project Geländewagen” redefined the boundaries between luxury design and contemporary art. Centered on the iconic G-Wagon, this collaboration turned the SUV into a minimalist, conceptual masterpiece. Plus, the stripped-down vehicle featured no headlights, tail lights, side windows, or backseats.
"PROJECT GELÄNDEWAGEN" Virgil Abloh X Mercedes Benz 1 OF 1 G-Class Artwork! by Mr. Benz
20. Rolls-Royce X Chrome Hearts (2021)
Blending gothic luxury with rebellious artistry, the Rolls-Royce x Chrome Hearts Cullinan (2021) was crafted exclusively for Drake. Its interior featured quilted black leather, cross motifs, and silver hardware, while the exterior showcased three sculpted crosses.
